Baysakh

Baysakh is an emerging Pakistani luxury fashion brand specializing in bespoke traditional wear, carefully tailored to each client’s measurements. The brand’s signature “Walk-In-Wardrobe” concept ensures a personalized fit, offering a unique proposition in the high-end fashion market. Drawing inspiration from Persian miniature art, Baysakh’s visual identity evokes a sense of royal heritage and cultural storytelling.

The wordmark, crafted in the style of Nastaliq calligraphy, reinforces the brand's deep-rooted connection to artisanal craftsmanship and tradition. The logo features a stylized flower, symbolizing "Baysakh"—the season of harvest. With four distinct petals, each representing a different season, the logo reflects the brand’s commitment to offering diverse collections throughout the year. The color palette, thoughtfully developed from the study of Persian miniature painting pigments, creates an elevated, luxurious aesthetic, seamlessly blending cultural heritage with a refined, personalized experience.